Real estate marketing report – Quarter 3/2014: Communication message for freshly launched projects (Part 4/6)


MARKET OVERVIEW

• Buyers’s preference: finished apartments with promotion and long-term payment schedule. For unfinished projects, people are opt for ones with credible developers and suitable size condominiums.
• Apart from price, buyers are focusing more on quality of the development.
• In Ha Noi, some customers has to buy products with higher price than the original price announced by the developers, which is normally called “spread”.

COMMUNICATION MESSAGE

MESSAGE

Mostly focus on living with “Convenience”, represented by amenities and quality of infrastructure. Additionally, reasonable prices are also mentioned.

MESSAGE

Overall, messages and selling points please current buyers’ tastes.

Jodric 2014

Download the full report at http://www.jodric.com

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