Real estate marketing report – Quarter 3/2014: Executive Summary (Part 1/6)


TYPICAL PROJECTS IN QUARTER 3/2014

Among 33 projects for sales, there are 26 condominiums (located mainly in District 7 and District 12 – HCMC, Thanh Xuan and Ha Dong – Ha Noi, 4 villas and 3 land plots. 8 condominiums are first time launched.

TYPICAL PROJECTS IN QUARTER 3.2014

COMMUNICATION MESSAGE AND SELLING POINTS

Message focuses on the “convenience” of the house. Selling points is still:

COMMUNICATION MESSAGE AND SELLING POINTS

Additionally, “high class furniture” and “airy design” are also mentioned complying with the messages.

EVENTS

Typical events include:

• Real Estate Exhibition “Transaction of houses and land of around 1 billion VND”
• Vietbuild Fair (second term) in HCMC
• Compliment party for customers and celebrating the 22nd anniversary of Novaland.

SALES ACTIVITIES

Essential features of the sales activities include:

• Excessive promotion
• Leasing guarantee
• New type of approach: “Home exchange”
• Mobile marketing and advertising via email and leaflet.
• Find demand from other regions.

Jodric 2014

Download the full report at http://www.jodric.com

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