Bank marketing report – 2nd Quarter of 2014: Quarter II at a glance (Part 8/10)


There were approximately 12,8 thousand headlines equaling to the sum of VND 123.8 billion.

Quarter II at a glance

In comparision with Q1, while the number of total headlines increases only 7%, overall equivalent value jumps up 27%.


The above changes imply that banks tend to communicate through more expensive channels in the second quarter of 2014.

Quarter II at a glance 2

Jodric 2014

Download the full report at http://www.jodric.com

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