Bank marketing report – 2nd Quarter of 2014: Communication message (Part 2/10)


Summer season falls in Q2, therefore almost all messages in this quarter reflect the feeling of youth, dynamic and excitement, together with factors like promotions, gifts.

Communication message


Frequently mentioned keywords include: “ưu đãi” (preference), “quà” (gift), “ngay” (immediately), “trải nghiệm” (experience).

Jodric 2014

Download the full report at http://www.jodric.com

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