Communication messages & Images
Messages reflect the fast pace of summer and focus on 3 main topics including: travelling, shopping, and football.
Products, services, and promotions
Focusing on 2 types of products and services: bank cards and online payment.
- Loans: 2 new products (2 banks), 38 preferential loan packages (19 banks).
- Cards: 9 new products (8 banks).
- Internet banking: 8 new services and improvement (8 banks).
- Money transfer: 5 new services and improvement (4 banks).
PR activities at a glance
- 12.8 thousand headlines.
- Equivalent value of VND 123.8 bn.
- ACB is with the highest number of headlines and advertising value.
PR activities for products, services & promotion
- 1700 headlines
- Equivalent value of VND 22.4 bn.
- BIDV, Agribank, ACB, Techcombank and HDBank are banks with highest
number of headlines, respectively.
- Online: 48% of total headlines.
- Newspaper: 39% of total headlines.
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