Ho Chi Minh City Real Estate Marketing Report – First half of 2014: Communication Channel (Part 5/7)


an overview of various communication channels

TV is the least favourable channel with only 9%. Number of headlines on Magazine increases steadily and accounts for 13%. Quantity of headlines in online channel experience a significant drop in May and stand at 20%. 9904 1441 2162 2762  Newspapers is the most favourable channel taking up 61%. Newspaper Television Magazine Online
Newspaper is the most favorable channel, while television is the least favorable one.

COMMUNICATION CHANNELS IN DETAIL

MAGAZINES NUMBER OF HEADLINES Đầu Tư & Chứng Khoán 649 DN Sài Gòn Cuối Tuần 179 Nhịp Cầu Đầu Tư 123 Sài Gòn Tiếp Thị 137 Thời Báo Kinh Tế Sài Gòn 163
Newspaper headlines
NEWSPAPERS NUMBER OF HEADLINES Đầu Tư 384 Sài Gòn Giải Phóng 493 Saigon Times Daily 459 Thời Báo Kinh Doanh 382 Thời Báo Kinh Tế Việt Nam 625
Newspaper headlines
CHANNELS NUMBER OF HEADLINES InfoTV 504 FBNC 325 VTV1 301 HTV9 182 HTV7 50
Television headlines
WEBSITES NUMBER OF HEADLINES CafeF Online 302 Dan Tri Online 66 Dien Dan DN Online 91 Vietnam Net Online 169 VietStock Online 246
Online headlines

Jodric 2014

Download the full report at http://www.jodric.com

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