Ho Chi Minh City Real Estate Marketing Report – First half of 2014: Communication Message (Part 3/7)

Below are the frenquently mentioned selling points of villas & townhouses, condos, and land plots.

VILLAS & TOWNHOUSES

100% 80% 60% Location Infrastructure and facilities Legality — Villas & Townhouses – Frequently mentioned selling points

100% 80% 60% Location Infrastructure and facilities Legality — Villas & Townhouses – Frequently mentioned selling points illustration

LAND PLOTS

Location Promotion Infrastructure and facilities Payment terms Price Legality 40% 40% 60% 60% 80% 40% — Land plots – Frequently mentioned selling points

Location Promotion Infrastructure and facilities Payment terms Price Legality 40% 40% 60% 60% 80% 40% — Land plots – Frequently mentioned selling points illustration

CONDOS

CONDOS Location Facilities Payment terms Price Progress and quality commitment 92% 50% 42% 92% 33% — Condos – Frequently mentioned selling points

CONDOS Location Facilities Payment terms Price Progress and quality commitment 92% 50% 42% 92% 33% — Condos – Frequently mentioned selling points illustration

Jodric 2014

Download the full report at http://www.jodric.com

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